With 26 years of full-time professional experience behind the lens, Gordon Jovic brings an exceptional breadth of experience to luxury hotel, resort and architectural photography.
His career has spanned portraiture, real estate, architecture, food and beverage and commercial photography, giving him a rare ability to photograph both beautiful spaces and the people who bring them to life.
His work has received more than 200 international photographic awards, including recognition from AIPP, WPPI and SWPP. A two-time recipient of the SWPP International Photographer of the Year awards in London (2009 and 2010), Gordon has also shared his expertise as a Masterclass speaker at leading European conventions and mentored photographers across the globe. His imagery has appeared on the covers of prominent international photography publications.
Luxury hotel photography requires more than beautiful architecture.
Gordon combines a highly refined understanding of architecture, composition and available light with extensive experience photographing people. This allows him to create sophisticated architectural imagery alongside natural, cinematic lifestyle photography that captures the atmosphere, emotion and experience of your property.
From striking architecture and interiors to guests enjoying the luxury of your hotel, every image is created to do more than show the property.
It creates a desire to experience it.
Why Specialisation Matters
Gordon firmly believes that specialising in one field is essential to producing the highest quality work. That is why he focuses exclusively on photography and leaves videography to dedicated specialists.
In Gordon’s opinion, photography and video share some similarities, however, they require very different skills, techniques, equipment and creative approaches. Being good at one does not automatically make you exceptional at the other.
When photographing a luxury hotel, Gordon’s entire focus is on creating exceptional still imagery — carefully considering composition, lighting, perspective, detail and atmosphere in every frame.
For this reason, Gordon believes that asking a photographer to also produce your hotel’s video can be a compromise.
When the very best results matter, choose a specialist for each discipline.
GORDON JOVIC
First Imressions matter
Attract More Guests!
The first image potential guests see online can make or break their decision to click. If it doesn’t grab attention instantly, that booking opportunity could be lost.
When travelers browse for their next stay, they’re drawn to visually appealing properties. High-quality, professional images aren’t just nice to have they directly influence booking decisions. Make sure your hotel stands out from the start. This is why first impressions really do matter.
Refresh Your Hotel Photography
You may be considering updating your hotel photography, but you don’t always need a complete property shoot. Sometimes just a handful of fresh images can transform your hotel’s online presence.
Gordon Jovic provides his services for all areas of a hotel such as for guest rooms, suites, lobbies, pools, restaurants, bars and other key areas. If you have recently renovated a section of your property, Gordon can also provide a partial hotel photography shoot, capturing just the spaces that need updating.
We recommend refreshing your hotel images every 2–3 years, particularly following renovations or major changes to your property.
Looking to give your hotel a fresh visual presence?
Contact Gordon for a no-obligation consultation and discover how professional hotel and architectural photography can showcase your property at its very best.
Gordon is available for assignments worldwide
Exquisite First Impressions.